Cultural Mediation for Museums

Name: Cultural Mediation for Museums
Brand: Taylor & Francis

Taylor & Francis

Cultural Mediation for Museums\nby Michela Addis\nHardback\nEnglish\n\nDelivery\nUsually delivered in 14\u201315 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Michela Addis\nTitle: Cultural Mediation for Museums\nFormat: Hardback\nLanguage: English\nTopic: Museology and heritage studies\nPublisher: Taylor & Francis Ltd\nPublication year: 2023\nEdition: 1\nISBN-13: 9781032403694\nISBN-10: 1032403691\n\n------------------------------\nDescription\n------------------------------\n\nThis book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.\n\nLeveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management.