How Not to Hate Advertising by Nick Sonderup PAPERBACK 9781032615646

How Not to Hate Advertising by Nick Sonderup PAPERBACK 9781032615646

Taylor & Francis Ltd

Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals\u2019 guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.\nThis is not a \u201Chow to break into the business\u201D book, and it doesn\u2019t aim to explain the creative process and how to come up with ideas. Instead, it accepts and expects that the reader has already done the hard part of breaking in and (hopefully) getting some work produced that they\u2019re proud of \u2013 it\u2019s the \u201Cwhat\u2019s next\u201D to avoid burnout, filled with practical tips, sage advice, and real stories from an array of people who have\n\nHow Not to Hate Advertising\nA Creative\u2019s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry\nFree UK delivery on this ;

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