Principles of Strategic Communication

Taylor & Francis Ltd

Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.\nKey updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communication and crisis communication in the wake of a global pandemic, personal branding, social responsibility in an era of disinformation and the addition of models for ethical decision-making. It also features a completely updated chapter on new media and media metrics. Each chapter includes introductory learning outcomes, updated case studies, a career profile of a current practitioner, end-of-chapter discussion questions and boxes that highlight theory and research, as well as the strategic\n\nPrinciples of Strategic Communication\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price advertised i;