Customer Relationship Management in the Digital Age by G. Sha... - 9781032844565
Taylor & Francis Ltd
Customer Relationship Management in the Digital AgeAuthor(s): G. Shainesh, Jagdish N. Sheth, Varsha Jain\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032844565, 978-1032844565\nSynopsis\nCustomer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.\n\nIt empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends and customer-centric initiatives, providing a comprehensive view of CRMs role in an increasingly customer-driven era. Pedagogical features include case studies, practical stra.
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