Managing Digital Transformation

Name: Managing Digital Transformation
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Digital transformation is inevitable. The eras of \u2018if and when\u2019 are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.\nAcknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Domino\u2019s Pizza, Deutsche Bahn, L\u2019Or\u00E9al and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer and emerging\n\nManaging Digital Transformation\nUnderstanding the Strategic Process\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked;