Pricing and the Sales Force by Stephan M Liozu, Andreas Hinterhuber ...

Name: Pricing and the Sales Force by Stephan M Liozu, Andreas Hinterhuber ...
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Explore the strategic pricing and sales force management with "Pricing and the Sales Force" by Andreas Hinterhuber. This book delves into key concepts and practical applications for businesses looking to optimize their sales strategies and pricing models. Learn how to effectively align pricing decisions with sales force performance to drive revenue and market share. Ideal for sales managers, marketing professionals, and business strategists seeking to enhance their understanding of these critical business functions. Key topics covered include: - Strategic pricing techniques - Sales force motivation and compensation - Integrating pricing and sales efforts - Market analysis and competitive pricing - Performance measurement and management This paperback edition provides comprehensive insights into the complex relationship between pricing and sales force effectiveness, offering valuable takeaways for academic and professional readers alike. It serves as a crucial resource for understanding how to leverage pricing as a competitive advantage and how to build and manage a high-performing sales team. This book is a definitive guide for anyone involved in driving business growth through intelligent pricing and effective sales management.