Risk And Tourism Marketing In Asia

Name: Risk And Tourism Marketing In Asia
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services.\nWith its diverse cultures, stunning landscapes and historical sites, Asia draws tourists from all across the world. This book looks at the development of the countries\u2019 tourism branding and strategies over the decades. It also discusses the common challenges they face, including climate change, overtourism, natural disasters and geopolitical unrest. Particular attention is given to how Asian countries have incorporated resilience and recovery strategies into their marketing plans after the COVID-19 pandemic. Written by leading tourism scholars and industry leaders, this book showcases how Asian destinations are entering a new\n\nRisk and Tourism Marketing in Asia\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price ;