Tourism Marketing in East and Southeast Asia by Dimitrios Stylidis HARDBACK

CABI Publishing

Tourism Marketing in East and Southeast Asia\nby Dimitrios Stylidis\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Dimitrios Stylidis\nTitle: Tourism Marketing in East and Southeast Asia\nFormat: Hardback\nLanguage: English\nTopic: International business\nPublisher: CABI Publishing\nPublication year: 2023\nISBN-13: 9781800622142\nISBN-10: 1800622147\nRRP: \u00A398.80\n\n------------------------------\nDescription\n------------------------------\n\nDespite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenge.