Understanding Public Opinion Polls - 9781138066557

Name: Understanding Public Opinion Polls - 9781138066557
Brand: CRC Press

CRC Press

Understanding Public Opinion PollsAuthor(s): Jelke Bethlehem\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: CRC Press\nISBN-13: 9781138066557, 978-1138066557\nSynopsis\nPolls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat? Thats where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained. Features:\nProvides readers with.