Enterprise Culture in Neoliberal India

Name: Enterprise Culture in Neoliberal India
Brand: Taylor & Francis

Taylor & Francis

Enterprise Culture in Neoliberal IndiaStudies in Youth, Class, Work and Media\nAuthor(s): Nandini Gooptu\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138087026, 978-1138087026\nSynopsis\nThe promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of Indias enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics.\n\nBased on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas .