Integrated Intellectual Asset Management

Name: Integrated Intellectual Asset Management
Brand: Taylor & Francis

Taylor & Francis

Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating your management in six key areas:\n\u00A2 decision making systems \u00A2 strategy \u00A2 policy and accountabilities \u00A2 knowledge management \u00A2 people and behaviour \u00A2 targets \u00A2 metrics > Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas:\n\u00A2 decision making systems \u00A2 strategy \u00A2 policy and accountab.