Intellectual Assets for Engineers and Scientists

Name: Intellectual Assets for Engineers and Scientists
Brand: CRC Press

CRC Press

Engineers and scientists engaged in creative works, inventions, and innovations \u2013 as part of the free-enterprise, free-market system \u2013 must understand what Intellectual Property Rights (IPRs) are and know how to strategically use them to create competitive advantage, wealth, and value. An acknowledged, major contributing factor to non-awareness amongst technical audience is the lack of availability of easily-understandable, business-relevant, and comprehensive books on the subject, that scientists and engineers can access. This book will provide comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers.