Marketing the Public Sector

Name: Marketing the Public Sector
Brand: Taylor & Francis

Taylor & Francis

Marketing the Public SectorPromoting the Causes of Public and Nonprofit Agencies\nAuthor(s): Seymour H. Fine\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138527676, 978-1138527676\nSynopsis\nThe administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such \""social products\"" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies.\n\nMarketing the Public Sector builds upon two decades of research in social marketing and represents the current state of t.