Understanding Engagement in Transmedia Culture

Name: Understanding Engagement in Transmedia Culture
Brand: Taylor & Francis

Taylor & Francis

Understanding Engagement in Transmedia CultureAuthor(s): Elizabeth Evans\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138632783, 978-1138632783\nSynopsis\nThis book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries.\n\nAudience engagement has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is engaging and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different de.