Innovation in Pricing - 9781138738256

Name: Innovation in Pricing - 9781138738256
Brand: Taylor & Francis

Taylor & Francis

Innovation in PricingContemporary Theories and Best Practices\nAuthor(s): Andreas Hinterhuber, Stephan Liozu\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138738256, 978-1138738256\nSynopsis\nPricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.\n\nThis new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing. \n\nThe second edition has been fully revised and updated according to the latest developments in pricing, with:\n.