Contemporary Issues in Strategic Management - 9781138939639

Name: Contemporary Issues in Strategic Management - 9781138939639
Brand: Taylor & Francis

Taylor & Francis

Contemporary Issues in Strategic ManagementAuthor(s): Paul Phillips, Luiz Moutinho\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138939639, 978-1138939639\nSynopsis\nTraditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.\n\nMoving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strate.