Marketing (RLE Marketing)
Taylor & Francis
Marketing (RLE Marketing)The Management Way\nAuthor(s): Arnold K. Weinstein\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138980518, 978-1138980518\nSynopsis\nDrawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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