Organization and Marketing (RLE Marketing) - 9781138793552

Name: Organization and Marketing (RLE Marketing) - 9781138793552
Brand: Taylor & Francis

Taylor & Francis

Organization and Marketing (RLE Marketing)Author(s): Peter Spillard\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138793552, 978-1138793552\nSynopsis\nTaking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.