The Marketing Environment (RLE Marketing) - 9781138792340

Name: The Marketing Environment (RLE Marketing) - 9781138792340
Brand: Taylor & Francis

Taylor & Francis

The Marketing Environment (RLE Marketing)Author(s): John Dawson\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138792340, 978-1138792340\nSynopsis\nThis comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.