Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed
Cengage Learning, Inc
Place yourself in the midst of today\u2019s fast-paced exhilarating world of advertising with O\u2019Guinn/Allen/Semenik/Close\u2019s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors\u2019 vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you\u2019ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery.A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and\n\nAdvertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)\n\nFree UK delivery on this item.\n\nThis brand new item is available with free;
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