Selling and Sales Management by David Jobber, Geoffrey Lancas... - 9781292731407

Pearson Education Limited

Selling and Sales ManagementAuthor(s): David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh\nFormat: Paperback\nPublisher: Pearson Education Limited, United Kingdom\nImprint: Pearson Education Limited\nISBN-13: 9781292731407, 978-1292731407\nSynopsis\nThe definitive text that connects sales theory to the practical implications of selling in today's world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions.\n\n The text is well grounded for undergraduate and postgraduate students in business management or marketing degre.