Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy

Name: Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy
Brand: Kogan Page Ltd

Kogan Page Ltd

Retail Marketing\nby Sarah Montano\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 8\u20139 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Sarah Montano\nTitle: Retail Marketing\nFormat: Paperback\nLanguage: English\nPublisher: Kogan Page\nPublication year: 2025\nISBN-13: 9781398617636\nISBN-10: 1398617636\n\n------------------------------\nDescription\n------------------------------\nSarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.\n\n------------------------------\nWhy buy from BookCurl?\n------------------------------\n\u2022 99.9% positive eBay feedbac.