Retail Marketing – Principles and Practice of Delivering Excellent Shopper Expe…

Retail MarketingContemporary Approaches to Retailing in the Digital and Experience Economy\nAuthor(s): Sarah Montano\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398617667, 978-1398617667\nSynopsis\nRetail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. \n\nIt covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process.\n\nWritten by the BBC's retail expert, Sarah Mon.