The Global Brewery Industry - 9781781006344

The Global Brewery IndustryMarkets, Strategies, and Rivalries\nAuthor(s): Jens Gammelgaard, Christoph Drrenbcher\nFormat: Hardback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781781006344, 978-1781006344\nSynopsis\nThis unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal [url] on a range of perspectives, the contributing authors explore six overarching themes: international market developments and firm performance; host country institutional effects; multi-point competition and rivalries; cross-border M integration and subsidy