The Impact of Digitalization on Current Marketing Strategies HARDBACK

Emerald Publishing Limited

The Impact of Digitalization on Current Marketing Strategies\nby Luis Matosas\u2013l\u00F3pez\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Luis Matosas\u2013l\u00F3pez\nTitle: The Impact of Digitalization on Current Marketing Strategies\nFormat: Hardback\nLanguage: English\nPublisher: Emerald Publishing Limited\nPublication year: 2024\nISBN-13: 9781837536870\nISBN-10: 1837536872\n\n------------------------------\nDescription\n------------------------------\nDigitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enha.