Sports Marketing - 9783658391218

Name: Sports Marketing - 9783658391218
Brand: Springer Fachmedien Wiesbaden

Springer Fachmedien Wiesbaden

Sports MarketingFundamentals - Strategies - Instruments\nAuthor(s): Manfred Bruhn, Peter Rohlmann\nFormat: Paperback\nPublisher: Springer Fachmedien Wiesbaden, Germany\nImprint: Springer Fachmedien Wiesbaden\nISBN-13: 9783658391218, 978-3658391218\nSynopsis\nThis book provides the basic knowledge (\""basics\"") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and [url] addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisationg