Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

World Scientific Publishing Co Pte Ltd

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing\nby Milton Kotler\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Milton Kotler\nTitle: Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: World Scientific Publishing Co Pte Ltd\nPublication year: 2020\nISBN-13: 9789811218385\nISBN-10: 9811218382\n\n------------------------------\nDescription\n------------------------------\nThe market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, C.