Driving Consumer Engagement in Social Media

Name: Driving Consumer Engagement in Social Media
Brand: Taylor & Francis

Taylor & Francis

Driving Consumer Engagement in Social Media\nby Anna Bianchi\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 14\u201315 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Anna Bianchi\nTitle: Driving Consumer Engagement in Social Media\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Taylor & Francis Ltd\nPublication year: 2022\nEdition: 1\nISBN-13: 9780367646226\nISBN-10: 0367646226\n\n------------------------------\nDescription\n------------------------------\n\nSummarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.\nConversations among consumers.