Marketing Management, An Asian Perspective by Philip Kotler, ... - 9781292089584

Name: Marketing Management, An Asian Perspective by Philip Kotler, ... - 9781292089584
Brand: Pearson Education Limited

Pearson Education Limited

Marketing Management, An Asian PerspectiveAuthor(s): Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew-Meng Leong\nFormat: Paperback\nPublisher: Pearson Education Limited, United Kingdom\nImprint: Pearson Education Limited\nISBN-13: 9781292089584, 978-1292089584\nSynopsis\nFor undergraduate and graduate courses in marketing management. The gold standard for today's marketing management [url] on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most .